“Info” pages rarely feel exciting to create. They explain processes, settings, or rules that most people will only look at when something breaks or when they reach a very specific stage. But in that moment—at 1% of the time—that information suddenly becomes critical.
I think of these pages as messages to my future self. When I write a guide on “how to verify ownership” or “where to find that hidden setting,” I imagine myself months from now, tired and slightly annoyed, trying to remember what I figured out once and promptly forgot. Clear Info content is like leaving a breadcrumb trail for that future version of me—and, as a bonus, for anyone else who stumbles onto the same problem.
These articles don’t need dramatic storytelling. They need to be honest, concrete, and easy to scan. A straightforward heading, a short explanation, and a few concise steps often beat long paragraphs. When done right, Info content quietly prevents late-night forum searches and desperate guessing.
Tip:
Structure every Info article with three quick elements at the top:
- “When you need this” (one line about the situation)
- “What you’ll get” (the outcome)
- A short checklist of steps
That alone makes it much easier for stressed readers to know they’re in the right place.