Part 1 – What Is the Stock Market? (Beginner Guide)

1. Part 1 – What Is the Stock Market? (기본 개념, 왜 주식에 투자하는가)
2. Part 2 – Risk, Return, and Your Goals (수익·위험, 투자 목표 설정, 투자 금액·기간)personalinvesting.jpmorgan+1
3. Part 3 – Accounts, Brokers, and Basic Order Types (증권계좌, 브로커 선택, 매수·매도·시장가·지정가 등)td+1
4. Part 4 – What to Invest In (개별주, ETF, 펀드, 분산투자, 장기투자 전략)fidelity+1
5. Part 5 – Simple Strategies and Common Mistakes (달러코스트 평균법, 복리, 초보자 실수와 체크리스트)ifec+1

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Part 1 – What Is the Stock Market? (Beginner Guide)

1. Why people invest in stocks

Many people invest in stocks to grow their money faster than regular savings accounts over the long term.personalinvesting.jpmorgan+1
Historically, stock markets have offered higher potential returns than cash or many low‑risk investments, but they also come with higher ups and downs in value.ifec+1

2. Basic idea: owning a piece of a company

A stock (also called a share or equity) represents partial ownership in a company.[ec-undp-electoralassistance]​
If the company grows and earns more profit, its stock price can rise, and you may benefit from capital gains and sometimes dividends.fidelity+1
If the company performs poorly, the stock price can fall, so you can lose part of your investment.ec-undp-electoralassistance+1

3. What is the stock market?

The stock market is a marketplace where buyers and sellers trade stocks of listed companies.scotiaitrade+1
These trades happen on stock exchanges such as the New York Stock Exchange (NYSE) or Nasdaq, using brokerage platforms that connect individual investors to the market.scotiaitrade+1
Most everyday investing happens in the “secondary market,” where investors trade stocks with each other after companies first issue shares in the “primary market” through an IPO (initial public offering).scotiaitrade+1

4. How prices move

Stock prices move mainly because of supply and demand: when more people want to buy than sell, prices tend to rise, and when more people want to sell, prices tend to fall.ec-undp-electoralassistance+1
Investor expectations about company earnings, interest rates, and the overall economy also influence stock prices and market sentiment.ifec+1
Because of this, prices can be very volatile in the short term, even if the long‑term trend is upward for strong companies or broad market indexes.td+1

5. Basic benefits and risks of stocks (summary)

• Potential for higher long‑term returns compared with many other asset types.fool+1
• Possible dividend income from some companies.fool+1
• Ownership and sometimes voting rights as a shareholder.[ec-undp-electoralassistance]​
• Higher price volatility and risk of loss, especially in the short term.personalinvesting.jpmorgan+1
• Requires emotional control so you do not panic when prices move quickly.td+1

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